As an Australia-based business owner in the cloud phone system industry, competition is fierce and global. A good strategy is your best ally when it comes to marketing the Yabbit cloud phone system Australia.
Aussie businesses want to have Australian Sovereignty. New guidelines will no doubt be introduced to ensure Australian customers are covered by privacy and data laws. With suppliers of platforms having ownership from overseas organisations, this can be at risk. This is why it’s beneficial to market Yabbit systems in Australia.
So, the question is; how can you effectively market your cloud-based Yabbit phone system in Australia?
We’re going to break this into 5 steps:
- Identifying your target audience
- Leveraging SEO
- Gathering case studies and testimonials
- Highlighting your value propositions
- Leveraging social media and content
Read on to learn how to market your cloud phone system in Australia.
1. Identify Your Target Audience
Your target audience is the group of people or businesses who are going to buy Yabbit. These groups that can defined by demographic and firmographic details, such as:
- Businesses with more than 50 employees
- IT/Technology leaders
- Purchase intent
You can also survey and use your current customer base to narrow down a target audience that you’re already successful with.
If you’re not identifying your audience, you won’t know how to attract the right people. Obviously, this means you are not making near the sales you potentially could be.
Once you have a target audience chosen, work with your marketing team or agency to launch a marketing campaign for that audience. Make sure you know their specific pain points and how Yabbit solves them. Keep reading to find out what types of content you can use in your marketing campaigns.
Using analytical tools, like Google Analytics, provides metrics you can track to make sure you’re attracting the right visitors:
- Sessions by Country. Is your content and website generating visitors from countries you want?
- Session Duration. How long are visitors spending on your site? The longer they browse, the more likely they’re going to want to do business with you.
- Bounce Rate. Are they entering your site then leaving without viewing a page?
- Pageviews. The more pages they view, the higher the likelihood they’ll convert.
These metrics can tell you whether your marketing campaign has relevant content. But the actual inquiries and calls coming in will tell you whether you’re attracting your ideal buyers.
2. Leverage SEO for your Yabbit Cloud Phone System in Australia
Search engine optimization, or SEO, should be a key component of your marketing campaigns. When you optimize your content, you increase your chances of being found at the top of search engine results. To increase your chances, conduct keyword research and learn what your audience is looking for.
Furthermore, if you need help, Google has a free tool, Keyword Planner, that will provide data on the number of searches your keyword or phrase has in each time period. Other tools, like SEMRush or Moz, go more in-depth by giving content suggestions on your web pages, competitor data, and so much more – but these come at an added cost.
Once you understand what your audience is searching for and what interests them, you can build out content targeting those keywords. These visitors are more likely to turn into converting leads because they are seeking you out instead of the other way around.
If your business is targeting Australia only, leverage tools like Google My Business to create a listing with your address, phone number and link to your website. Make sure to request and gather customer reviews to use on your business listing. This helps to prove credibility and trust for your business.
3. Case Studies and Testimonials that Show Off Your Yabbit Phone System
Help get the word out that other customers who have experienced similar pain points with their business communications systems, have used your business to solve that pain. This proves real uses of your service and builds trust with your target audience. Place customer quotes throughout your website’s key pages, usually product pages, as well.
[Pro Tip] Interview your customers on how your business has helped them in some way:
- Saved me X amount of money over X years
- Generated more business
- Improved employee experience
4. Highlight Your Value Props
When it comes to the messaging on your website, it’s important to highlight your value propositions immediately. Your visitors should know exactly what you do and how you’ll help them within the first 5 seconds.
Website visitors don’t have a short attention span, they just need to know what you do and what you’ll do for them. If you can help them, they’ll stay on your website. If not, they bounce. That’s why you need to measure your bounce rate and if it’s high, look at your website’s value props.
5. Leverage Social Media and Content
Don’t get on social media just to get on social media. Research where your audience spends its time. If they are on LinkedIn, then post consistently there.
Social media is a great way to share updates about your business and educate your ideal customers:
- Latest blog posts
- Event appearances
- Product updates
Publishing new content consistently will also get you found. A blog will help establish trust between you and your audience because you’re providing educational content and helping them solve a pain point. The more often you publish content, Google will recognize the quality and determine that your content is authoritative.
Videos are another great content piece to show off your service or provide on-demand demos for your service. You can also leverage video for customer testimonials or reviews.
At the end of the day, showing up and being consistent wins the race. Don’t worry about ticking all of these boxes right away, start where you’re comfortable and then add on as time allows.
Yabbit Is Here for Your Cloud Phone System Australia
As a Yabbit dealer, we’re here to help you grow! We want to work with you and your business to make sure it’s set up for success and we will never leave you stranded.
We have sat in your seat. Walked in your shoes and we know what distributers and suppliers have lacked over the years. We aim to engage like no other organisations in this area. Let us help with marketing, sales, business building and pipeline ideas. Lets look at how we can build the business together.
Are you looking to become a Yabbit dealer?
Contact us today and let’s start the conversation.