Being a communications provider in a competitive market can be hard. Partnering with the right provider can set you up for success or failure. There are some companies that offer support and are willing to build relationships with their partnered businesses. This is something that Avaya resellers have had to learn the hard way.
A great partnership will help businesses grow, not undercut their efforts and become more competition. In so many ways the success of these manufacturers is because of you and how you sold, implemented, and supported the customers. You are the reason your partner brand is credible. It’s time to take back your business.
As you know, 2020 took the world by storm. Not many were prepared for the Covid-19 induced shutdown. Companies scrambled to keep their businesses running as they sent their employees home. Sadly, it is estimated that about 1/3 of small businesses closed their doors at this time.
In response to the sudden shift to remote work, businesses needed to give their workers communications that they could use from home. This is where communications providers could make a big difference and help keep doors open. This is a massive opportunity for you to pivot your future and adapt to the new normal.
Preparing For Better Business
For businesses that did not make a full switch to a comprehensive cloud-based communications solution, help can still be on the way. Providers like you should be taking the time to reach out to these potential customers and help them transition to a better solution.
With the growth of hybrid and remote work models, businesses have the potential to not only begin utilizing a better communications solution, but also watch the productivity of their employees increase. Workers are reporting that they are just as productive or more productive working from home. You can support this increase in employee productivity by working with businesses to bring their employees effective solutions.
Avaya Resellers Need the Right Partnership
You need to be very careful in your partnership decisions. While many companies boast great communications solutions, for resellers like you, a great partner is key to your success. Avaya resellers and other communications providers have often learned that reading their contracts very closely is an important step in the process.
As you choose which company to partner with, you need to make sure that your customer base is secure and will not be poached by you partner if they choose to end your partnership. After all, you have worked hard to build relationships with your customers. It would be a shame to see all that hard work go down the drain when your “partner” makes a few phone calls.
Did you know there is a ‘no cause’ clause in your Avaya agreement and you can be given 30 day’s notice? Did you know that Avaya may ring your customers during those 30 days to say you’re not authorized to support them any longer, or even give the other dealers names to your customers?
You would be amiss if you do not educate your customers on how the platform can support remote and hybrid workers. As you educate your customers, you build a trusting relationship that will keep your customers coming back year after year.
Taking these opportunities to educate customers helps build rapport with clients. A strong relationship is vital in establishing a reputation as an expert in the field. You still have this credibility as you have delivered a successful outcome for a long time. Your IP and your reputation are still intact.
As Avaya resellers know all too well, establishing yourself as an expert in the field is very important. If your partner is more knowledgeable, this gives them ground to establish their reputation with your customers, which is something very undesirable.
Yabbit- The Right Brand Delivered to You by the Right Partner
If you are looking to add communication offerings you need to find a trustworthy partner. Yabbit not only brings you the newest and most up to date communications solutions, but also can offer you the most innovative cloud-based communications on the market.
Here at Yabbit, we are hard at work searching for the best platforms, processes and the leading solutions available today. Australian build with Data Sovereignty will enable you and your customers security. Contact Yabbit today to work with a partner who cares about you and your business.